Six entrepreneurs participate in first content creator accelerator
Happy Valley LaunchBox powered by PNC Bank, in partnership with The Penn State Brand Academy, offered an all-new content creator-focused Digital TestLab accelerator program this spring. The Digital TestLab: Content Creators Cohort delivered social media and personal branding education specifically designed for content creators in the Happy Valley region. Justin Leusner, founder of TDAY Sports, and Omar X. Easy, assistant athletics director for The Brand Academy, co-coached the inaugural cohort. “In the past, we focused our Digital TestLab programming on website conversion and digital ads,” said Elizabeth Hay, Jack White Family Director of Happy Valley LaunchBox. “But with content creation becoming a...