Idea TestLab
Have an idea you want to turn into a business?
Take the first step and figure out if you have identified a problem worth solving.
Our 4-week program helps you connect with potential customers to better define the problem and a potential solution.
Program offered spring, summer, and fall.
- Applications open - Jan 3
- Applications close - Jan 24
- Teams selected - Jan 28
- Onboarding meeting - Feb 1
- Team meetings - Feb 8, 15, 22, and Mar 1, 6-8 PM
Participants in the program have access to...
● 1-on-1 advice from coaches who’ve “been there, done that”
● up to $3000 for customer discovery
● The Mom Test and interview journal provided by the Penn State Bookstore
Learn from your customer.
The first step in figuring out if you can turn your idea into a business is figuring out if you’ve identified a problem, or need, that others have too. During the Idea TestLab you will:
- Talk with at least 40 potential customers
- Define a target customer niche
- Clearly articulate the problem/need of your customer
Figure out where others fall short.
It’s important to know what’s already out there. During the program you will:
- Identify current solutions
- Understand where they fall short
- Define the value you can provide that others don’t
“I’ve had the idea in my head for a few years now, but I needed that push and direction to turn that idea into something real.”
Dan Hansel
Founder, TrophyTracks
No cost and you keep all ownership of your idea
Up to $3000 for customer disovery
1-on-1 coaching from experts
Inside track into our FastTrack Accelerator
Meet the LaunchBox Team
Interesting in meeting with someone about your idea? We’d love to hear what you’re working on.