Idea TestLab

Have an idea you want to turn into a business?
Take the first step and figure out if you have identified a problem worth solving. Our 4-week program helps you connect with potential customers to better define the problem and a potential solution. Program offered spring, summer, and fall.
  • Spring 2024 program is currently running
  • Summer 'virtual' Idea TestLab applications opening soon

Participants in the program have access to...

● 1-on-1 advice from coaches who’ve “been there, done that”

● up to $500 for customer discovery

● The Mom Test and interview journal provided by the Penn State Bookstore

Learn from your customer.

The first step in figuring out if you can turn your idea into a business is figuring out if you’ve identified a problem, or need, that others have too. During the Idea TestLab you will:

  • Talk with at least 40 potential customers
  • Define a target customer niche
  • Clearly articulate the problem/need of your customer

Figure out where others fall short.

It’s important to know what’s already out there. During the program you will:

  • Identify current solutions
  • Understand where they fall short
  • Define the value you can provide that others don’t

I’ve had the idea in my head for a few years now, but I needed that push and direction to turn that idea into something real.”

Dan Hansel
Founder, TrophyTracks

No cost and you keep all ownership of your idea
Up to $500 for customer discovery
1-on-1 coaching from experts
Inside track into our FastTrack Accelerator
Meet the LaunchBox Team
Elizabeth Hay

Stop dreaming and start doing

Elizabeth is a firm believer in moving forward with 75% of the information you need to make a good decision. Building the confidence to test ideas and turn them into businesses is Elizabeth's favorite work. She believes there is an entrepreneur in everyone if they are willing to explore and the LaunchBox is the perfect place move good ideas forward fast.

Interested in meeting with someone about your idea? We’d love to hear what you’re working on.