How to you deliver an amazing customer experience?
Delivering products and services that solve problems is no longer enough. Solving a problem is critical to startup success, but companies must also take into account their customers’ end-to-end experience. The ability to deliver on both is becoming critical for success and competitive advantage. While design has always been part of product development, today, design considerations are critical not only in terms of how a product functions, but also in terms of designing more engaging and delightful overall customer experiences - think Apple or Starbucks. Design thinking can spur innovative solutions. Design thinking is a repeatable process for innovation that...