Idea TestLab
Have an idea you want to turn into a business?
Take that first step by determining if you've pinpointed a problem that needs solving.
Our 4-week program helps you identify potential customers, refine the problem you are solving, and assess the viability of your solution.
Program is available in the fall, spring, and summer.
- Applications open January 2, 2025
- Application close January 24, 2025 at midnight
- Session Dates: February 4, 11, 18, 25 from 6–8 pm
Participants in the program have access to...
- 1-on-1 advice from coaches who’ve “been there, done that”
- Receive $500 to help launch their business, if their idea has what it takes
- The Mom Test provided by the Penn State Bookstore
Learn from your potential customers.
The first step in business ideation is identifying a problem or need that others have too. During Idea TestLab you will:
- Learn how to talk with customers and ask the right questions to understand their problems/needs
- Articulate their problems/needs, specifying how your idea is the solution
- Define a target customer niche
Determine if your idea is viable.
Not all ideas have a business case that justifies moving forward. Idea TestLab will help you:
- Identify current solutions
- Understand the business model
- Sketch out a go to market strategy
“I’ve had the idea in my head for a few years now, but I needed that push and direction to turn that idea into something real.”
Dan Hansel
Founder, TrophyTracks
No cost and you keep all ownership of your idea
Access to startup funding
1-on-1 coaching from experts
Inside track into our FastTrack Accelerator
Meet the LaunchBox Team
Elizabeth Hay
Stop dreaming and start doing
Elizabeth is a firm believer in moving forward with 75% of the information you need to make a good decision. Building the confidence to test ideas and turn them into businesses is Elizabeth's favorite work. She believes there is an entrepreneur in everyone if they are willing to explore and the LaunchBox is the perfect place move good ideas forward fast.
Interested in meeting with someone about your idea? We’d love to hear what you’re working on.