State College local grows storytelling business with Happy Valley LaunchBox
State College community member Dawn Ziegerer believes in the power of storytelling. Recognizing its value in leadership, she launched The Great Story Workshop to help leaders and entrepreneurs use storytelling to overcome challenges and become more effective, relatable communicators. “The workshops are great for leadership development. Just because you’re a leader doesn’t mean you’re a natural communicator,” Ziegerer said. “These workshops help leaders better connect with their teams. Storytelling makes leaders relatable and shows they understand the challenges employees face at work.” To grow her business, Ziegerer connected with Happy Valley LaunchBox powered by PNC Bank in winter 2024. She first participated in the MVP...